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Automobility LA™ Announces Theme For 2017 Design & Developer Challenge Presented By Microsoft
This Year's Competition Requires Participants to Think About the Future and Develop a Transport/Mobility Concept for the City of Los Angeles' Bid to Host the 2060 Olympic and Paralympic Summer Games

LOS ANGELES, Aug. 17, 2017 /PRNewswire/ -- The LA Auto Show® and AutoMobility LA announced today the theme for this year's "Design & Developer Challenge presented by Microsoft," taking place at the Los Angeles Convention Center on Wednesday, November 29. Entitled "Smarter L.A. 2060," competition organizers and Microsoft are inviting leading automotive, transportation, mobility, technology, architecture and design companies to tap their most creative teams to imagine what life would be like in Los Angeles if it were to host the 2060 Summer Olympic and Paralympic Games.

Set in the year 2053, the theme focuses on the City of Los Angeles' bid to host its fourth Summer Olympics and Paralympics in the year 2060. In its presentation to the International Olympic Committee, the city must include a smart transportation/mobility plan that outlines how 20 million citizens, athletes, volunteers, dignitaries and visitors will get around Los Angeles using new and existing public, private and alternate modes of transportation/mobility.

"This year we are inviting automotive designers and mobility innovators to collaborate with architects, designers and urban planners, with a mission of inspiring the creation of smarter cities and ecosystems of the future," said Bryan Biniak, Nokia Growth Partners EIR, and emcee for this year's competition. "AutoMobility LA's annual Design & Developer Challenge facilitates a unique opportunity for designers and inventors to collaborate with the City of Los Angeles, the LA Auto Show, and lead the year's mobility conversation."

Design and/or developer departments or solo designers are encouraged to express interest by completing the online form and submitting a 250-word abstract on by September 15. 

Teams must address the following in their plan (to date):

  • Describe what "smarter" cities, mobility and venues are.  How do they differ from their "smart" predecessors of the early 21st Century?
  • How will the vehicles and infrastructure of Los Angeles change to accommodate for vertical transportation and level-five autonomy or greater?
  • As we delve deeper into the Age of Internet of Things (IoT), what sort of experiences will athletes, fans and citizens from around the world…and beyond…to be able to have during the 2060 Olympics?  How about those with special needs?
  • Describe the experiences that the L.A. Convention & Visitors Bureau and the International Olympic Committee will use to market (mass and target, respectively) the Games in Los Angeles to athletes, visitors and locals.
  • Embrace the three modern Olympic values (Friendship, Respect and Excellence) along with the four Paralympic values (Determination, Inspiration, Courage and Equality).

Teams that submit their concepts by October 31, will have the opportunity to present their plan in front of industry and media professionals attending this year's AutoMobility LA, including an esteemed panel of judges. Immediately following the presentations, the judging panel will select the winning team – based on a variety of criteria – and present the winner with the Judges' Pick award.

Alongside the Judges' Pick (to be awarded on Nov. 29), teams will have two additional opportunities to win an honor, including the Industry Pick award, which offers industry and media professionals the opportunity to see the entrants' plans on and vote for their favorite online. Additionally, the People's Pick award allows LA Auto Show attendees and fans around the world to vote for their favorite plan on Online voting will end on December 10, followed by the announcement of this year's winner(s) of the Industry Pick and People's Pick awards on December 11.

"Connected vehicles and smart infrastructure technology will lead to a new era of smart mobility that redefines transportation as we know it," said Doug Seven, Head of Azure IoT Mobility including the Microsoft Connected Vehicle Platform. "At Microsoft, we are not just focused on the near future, but also on supporting creative ideas that will impact the world for decades to come. We are thrilled to sponsor this year's Design & Developer Challenge and support some of the brightest minds in imagining the future of transportation and connectivity."

Co-sponsored by Autodesk and Lacks Enterprises, the 2017 Design & Developer Challenge presented by Microsoft will take place in the Technology Pavilion (along with the design panel, exhibits, awards and industry social). All AutoMobility LA attendees and Design & Developer Challenge participants will be able to witness this year's Challenge presentations, vehicle debuts and have access to the exhibit floors inside the Technology Pavilion and Los Angeles Convention Center.

Hosted within the epicenter of automotive design and innovation, the Design & Developer Challenge is the world's only annual competition for automakers' advanced designers and developers. Over the past dozen years, a diverse mix of automotive, entertainment and consumer brands have participated, including BMW Group Designworks USA, Crayola, Fandango, Honda Advanced Design Studio, Lego and Mercedes-Benz Advanced Design Center.

For additional information on AutoMobility LA or to register for the upcoming show, please visit:

About the Los Angeles Auto Show and AutoMobility LA

Founded in 1907, the Los Angeles Auto Show (LA Auto Show®) is the first major North American auto show of the season each year.  In 2016, the show's Press & Trade Days merged with the Connected Car Expo (CCE) to become AutoMobility LATM, the industry's first trade show converging the technology and automotive industries to launch new products and technologies and to discuss the most pressing issues surrounding the future of transportation and mobility.  AutoMobility LA 2017 will take place at the Los Angeles Convention Center Nov. 27-30, with manufacturer vehicle debuts intermixed.  LA Auto Show 2017 will be open to the public Dec. 1-10. AutoMobility LA is where the new auto industry gets business done, unveils groundbreaking new products and makes strategic announcements in front of media and industry professionals from around the globe.  LA Auto Show is endorsed by the Greater L.A. New Car Dealer Association and is operated by ANSA Productions. To receive the latest show news and information, follow LA Auto Show on Twitter at, via Facebook at or on Instagram at and sign up for alerts at For more information about AutoMobility LA, please visit

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SOURCE AutoMobility LA