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OpenCar unveils InsideTrack, a new infotainment system development tool for automakers
New service completes OpenCar platform, promising a robust developer ecosystem for builders of connected cars

Los Angeles – November 16, 2015 – Seattle-based automotive platform and tools provider OpenCar Inc announced a new service today at the Connected Car Expo, part of the LA Auto Show in Los Angeles, CA.  OpenCar launched its new InsideTrack portal, the industry’s first collaboration and software development lifecycle (SDLC) management service for developers of infotainment applications. InsideTrack provides automakers, their tier 1 suppliers and content providers with a common platform to build powerful automotive applications for new cars, and to distribute & maintain applications via over-the-air updates over the life of each vehicle.

With changing consumer expectations for Internet-connected products, automakers are now challenged to offer tightly integrated user experiences to remain relevant and appealing to buyers. To scale these efforts, automakers are migrating from their current fixed-function software development approach to an agile model that enables efficient development and high reusability. By providing a common tool set for all software development contributors, OpenCar’s white label, standards-based application platform allows automakers and their tier 1 partners to distribute development and manage workflow while maintaining quality and control over the finished product.

At the show in booth #203 in the Platinum Room at the JW Marriott Hotel, OpenCar will demonstrate the new InsideTrack SDLC management and collaboration capabilities, and showcase a series of new developments using the OpenCar Connect application framework. Developers and automakers can now seamlessly merge and share applications, HMI themes and development tools, while controlling end-to-end development through program management capabilities that coordinate design, coding, QA, certification, pre-production, production, and maintenance phases.

“With this release, OpenCar’s InsideTrack completes our long term vision for an end-to-end automotive infotainment development platform,” said Jeff Payne, OpenCar’s CEO. “With over 700 developer signups during our short beta period, it promises to invert the software procurement model used by automakers today. By empowering app developers to effectively create “native” apps without knowing the details of each target vehicle, a true automotive app marketplace can flourish. And everyone – automakers, tier 1s, developers and consumers, will realize the benefit.”

Press and analysts interested in viewing a live demo of the OpenCar Connect framework and InsideTrack portal at the Connected Car Expo in LA should contact Beth Levine at

About OpenCar
Founded in 2011 and headquartered in Seattle, OpenCar has built the industry’s first updateable application platform and developer ecosystem to serve an automaker’s need for tightly integrated, car-centric apps. With deep experience in core platform architecture and connected services, OpenCar is partnering with automakers, suppliers and application developers to define new standards and tools to transform automotive App development and the in-car experience for drivers. The OpenCar Connect framework supports a broad range of App categories including telematics, device control, health, safety, convenience, digital clusters and next-generation infotainment. InsideTrack enables collaboration amongst automakers, tier one suppliers and integrators, and developers from project proposal to post-SOP management. OpenCar is an active member of the GENIVI Alliance and the World Wide Web Consortium (W3C). For more information about OpenCar, visit

Online press kit is available here:

Software developers interested in downloading the freely available OpenCar Software Development Kit should visit

For further information: Beth Levine, EVP, Marketing & Business Development, OpenCar, 206-612-9967,